Indiamart Intermesh Ltd

Pan India presence
The company has been diversifying its presence and now the Metro cities accounts for only 33% of buyers, tier-2 cities accounts for 26% & rest of India accounts for 41%. ^# The diversified presence helps to minimize the impact of region-specific risks on its business.
It has a nationwide coverage with 85 office branches and a sales & service staff of ~4,000 employees. ^#

Largest in the industry
The company commands nearly 60% market share of the online B2B classifields space which makes it the largest player in the industry. It has a portfolio of 6 million supplier storefronts, 102 million registered buyers & a total traffic of 748 million repeated users. ^#

Well Diversified Marketplace
The business has ~71 million products from 56 different industries listed across its website which makes it one of the most diversified marketplace in the country. No single industry accounts for more than 10% of marketplace. Industrial plants, machinery & equipment is the largest category in the marketplace and covers 8% of it, followed by Construction & raw material (7%), apparel, clothing & garments (6%), packaging material (6%), consumer electronics & household appliances (5%) and many more. ^#

Customer Profile
The business for the company largely comes from small and medium enterprises (SMEs). The platform makes it easier for buyers & suppliers through its offerings which include the marketplace, convenient price discovery, intelligent connect & easy and secure payments.^#

Income Source
The company sources 95% its revenues from the suppliers/sellers listed on its marketplace. 58% of revenues comes from sellers in metro cities, followed by tier 2 cities (28%) & rest of India (15%). ^#

Vyapar
Company holds economic stake in its associate Vyapar Apps Pvt Ltd which is engaged in the business of selling a business accounting software to deal with invoicing, inventory, accounting needs, etc.