Business Segments:
a) Fabric Care:^[1][2]
The company offers fabric whitener, fabric enhancer, bar soap, detergent powder, and liquid detergents under its key brands Ujala & Henko. It also expanded its liquid detergent line to include the Mr. White & Morelight brands. Its fabric whitener Ujala Supreme is the leading product in the category with an 84% market share & Ujala Detergent has a market share of 22.9% in Kerala; liquid detergents grew 2x in FY26.. ^[3][4][5]
The company launched Ujala Young & Fresh,
a new fabric conditioner in FY25.^[6]
b) Dishwashing:^[7]
The company offers dishwash bars, liquid, gel, powder, and scrubbers under the EXO and PRIL brands. Exo dishwash bar and Pril liquid are the second-largest products in their respective categories, with a 13.7% market share.^[5]
-Update:^[8]
Pril dishwash and Fa personal-care products
were sold only up to May 31st 2026, after Henkel declined to renew their licences; Exo is being expanded as the replacement dishwash franchise. Henko and Mr. White continue in detergents.
c) Personal Care:^[9]
The company offers body soaps, hand wash,
and toothpaste under the Margo brand. It is expanding its product portfolio in the mass toilet soap category by launching Jovia beauty soap in 2 variants – lemon & aloe vera and sandal
& turmeric.^[4]
d) Household Insecticides:^[9]
The company offers mosquito repellent coil,
& liquid vaporizer under the Maxo brand.
It has launched a new product, Maxo Anti-Mosquito Racquet and CIB&RC-approved transfluthrin incense sticks; Maya incense /Sambrani, floor/toilet cleaners and related categories. Maxo coil holds a 23.8% market share, while Maxo liquid vaporizer holds 8.3% in their respective categories. The segment revenue declined by 9.7% YoY in Q1FY26.^{[5] [10]}