Cyber Media Research & Services Ltd

Cyber Media Research & Services Ltd

₹ 121 -0.82%
22 Apr 11:28 a.m.
About

Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics[1]

Key Points

Business Model[1]
Publisher: Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetize this inventory from several advertisers and pays based on advertisements served on that inventory.
Advertiser: CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.

  • Market Cap 35.4 Cr.
  • Current Price 121
  • High / Low 196 / 103
  • Stock P/E 18.4
  • Book Value 39.6
  • Dividend Yield 1.66 %
  • ROCE 22.5 %
  • ROE 21.1 %
  • Face Value 10.0

Pros

  • Company is expected to give good quarter
  • Company has a good return on equity (ROE) track record: 3 Years ROE 29.2%

Cons

  • Debtor days have increased from 82.2 to 112 days.

* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.

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Quarterly Results

Standalone Figures in Rs. Crores / View Consolidated

Dec 2021 Mar 2022 Jun 2022 Sep 2022 Dec 2022 Mar 2023 Jun 2023 Sep 2023 Dec 2023
9.90 7.85 8.39 9.02 11.27 12.65 13.51 14.15 13.11
8.81 6.85 7.63 8.10 10.25 11.67 12.86 13.31 11.98
Operating Profit 1.09 1.00 0.76 0.92 1.02 0.98 0.65 0.84 1.13
OPM % 11.01% 12.74% 9.06% 10.20% 9.05% 7.75% 4.81% 5.94% 8.62%
0.11 -0.06 0.00 0.01 -0.01 0.05 0.13 0.21 0.15
Interest 0.28 0.23 0.20 0.21 0.18 0.23 0.16 0.18 0.29
Depreciation 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07
Profit before tax 0.85 0.64 0.49 0.65 0.76 0.73 0.55 0.80 0.92
Tax % 35.29% 39.06% 46.94% 33.85% 36.84% 56.16% 25.45% 37.50% 26.09%
0.55 0.40 0.26 0.44 0.49 0.32 0.42 0.50 0.68
EPS in Rs 6.11 1.59 1.03 1.75 1.67 1.09 1.43 1.71 2.32
Raw PDF

Profit & Loss

Standalone Figures in Rs. Crores / View Consolidated

Mar 2017 Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 TTM
19.39 15.84 35.99 30.62 22.63 34.18 41.34 53.42
19.52 14.83 35.26 29.38 21.01 31.12 37.63 49.82
Operating Profit -0.13 1.01 0.73 1.24 1.62 3.06 3.71 3.60
OPM % -0.67% 6.38% 2.03% 4.05% 7.16% 8.95% 8.97% 6.74%
0.13 0.05 0.52 0.12 0.16 0.16 0.05 0.54
Interest 0.26 0.29 0.74 0.73 1.04 0.94 0.83 0.86
Depreciation 0.21 0.47 0.14 0.13 0.14 0.27 0.27 0.28
Profit before tax -0.47 0.30 0.37 0.50 0.60 2.01 2.66 3.00
Tax % 10.64% 46.67% -2.70% 0.00% 3.33% 33.33% 42.48%
-0.42 0.16 0.38 0.50 0.58 1.34 1.53 1.92
EPS in Rs -28.00 10.67 4.22 5.56 6.44 5.32 5.23 6.55
Dividend Payout % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 38.30%
Compounded Sales Growth
10 Years: %
5 Years: 21%
3 Years: 11%
TTM: 46%
Compounded Profit Growth
10 Years: %
5 Years: 57%
3 Years: 45%
TTM: 21%
Stock Price CAGR
10 Years: %
5 Years: %
3 Years: %
1 Year: -22%
Return on Equity
10 Years: %
5 Years: 29%
3 Years: 29%
Last Year: 21%

Balance Sheet

Standalone Figures in Rs. Crores / View Consolidated

Mar 2017 Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Sep 2023
Equity Capital 0.15 0.15 0.90 0.90 0.90 2.52 2.93 2.93
Reserves 0.64 0.80 0.43 1.30 0.97 0.66 8.38 8.68
1.50 4.50 6.94 6.99 7.37 9.71 6.80 8.46
5.41 6.13 7.54 7.85 6.34 6.99 10.13 11.92
Total Liabilities 7.70 11.58 15.81 17.04 15.58 19.88 28.24 31.99
0.97 0.55 0.43 0.30 0.19 0.68 0.43 0.48
CWIP 0.00 0.00 0.00 0.53 0.73 0.00 0.00 0.00
Investments 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01
6.73 11.02 15.37 16.20 14.65 19.19 27.80 31.50
Total Assets 7.70 11.58 15.81 17.04 15.58 19.88 28.24 31.99

Cash Flows

Standalone Figures in Rs. Crores / View Consolidated

Mar 2017 Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023
0.81 -1.98 1.20 0.96 -3.13 8.30
-2.87 0.05 -0.54 -1.66 1.64 -9.83
2.72 1.69 0.05 0.19 1.42 2.90
Net Cash Flow 0.65 -0.23 0.71 -0.50 -0.06 1.37

Ratios

Standalone Figures in Rs. Crores / View Consolidated

Mar 2017 Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023
Debtor Days 60.80 85.95 71.40 72.83 76.61 57.99 112.04
Inventory Days
Days Payable
Cash Conversion Cycle 60.80 85.95 71.40 72.83 76.61 57.99 112.04
Working Capital Days -28.24 -32.49 18.56 13.71 30.00 24.88 47.50
ROCE % 15.25% 16.18% 14.09% 17.80% 26.66% 22.52%

Shareholding Pattern

Numbers in percentages

Dec 2022Mar 2023Jun 2023Sep 2023Dec 2023Mar 2024
41.66% 41.93% 41.93% 41.93% 42.23% 42.42%
7.43% 5.44% 3.77% 3.77% 3.77% 3.77%
50.91% 52.63% 54.30% 54.30% 54.00% 53.81%
No. of Shareholders 237248294291379391

* The classifications might have changed from Sep'2022 onwards. The new XBRL format added more details from Sep'22 onwards.

Classifications such as banks and foreign portfolio investors were not available earlier. The sudden changes in FII or DII can be because of these changes.

Click on the line-items to see the names of individual entities.

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