Cyber Media Research & Services Ltd

Cyber Media Research & Services Ltd

₹ 162 -5.00%
12 Jul - close price
About

Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics[1]

Key Points

Business Model[1]
Publisher: Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetize this inventory from several advertisers and pays based on advertisements served on that inventory.
Advertiser: CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.

  • Market Cap 47.3 Cr.
  • Current Price 162
  • High / Low 205 / 103
  • Stock P/E 11.4
  • Book Value 53.0
  • Dividend Yield 1.24 %
  • ROCE 30.0 %
  • ROE 29.6 %
  • Face Value 10.0

Pros

  • Company is expected to give good quarter
  • Company has a good return on equity (ROE) track record: 3 Years ROE 31.2%

Cons

  • Debtor days have increased from 80.7 to 102 days.

* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.

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Quarterly Results

Consolidated Figures in Rs. Crores / View Standalone

Dec 2021 Mar 2022 Jun 2022 Sep 2022 Dec 2022 Mar 2023 Jun 2023 Sep 2023 Dec 2023 Mar 2024
16.99 19.81 13.46 13.77 16.56 19.34 18.05 25.32 21.52 22.45
15.87 18.66 12.65 12.70 15.38 18.06 17.23 24.16 20.17 19.75
Operating Profit 1.12 1.15 0.81 1.07 1.18 1.28 0.82 1.16 1.35 2.70
OPM % 6.59% 5.81% 6.02% 7.77% 7.13% 6.62% 4.54% 4.58% 6.27% 12.03%
0.11 -0.06 0.00 0.01 -0.01 0.05 0.13 0.21 0.17 -0.53
Interest 0.28 0.23 0.20 0.21 0.18 0.23 0.16 0.18 0.29 0.17
Depreciation 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07
Profit before tax 0.88 0.79 0.54 0.80 0.92 1.03 0.72 1.12 1.16 1.93
Tax % 35.23% 36.71% 42.59% 27.50% 30.43% 44.66% 20.83% 28.57% 23.28% 31.61%
0.58 0.50 0.31 0.59 0.64 0.57 0.57 0.80 0.90 1.32
EPS in Rs 6.44 1.98 1.23 2.34 2.19 1.95 1.95 2.73 3.07 4.51
Raw PDF

Profit & Loss

Consolidated Figures in Rs. Crores / View Standalone

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
19.19 38.06 30.21 29.71 56.62 63.13 87.33
17.73 37.59 29.43 28.31 53.24 58.76 81.29
Operating Profit 1.46 0.47 0.78 1.40 3.38 4.37 6.04
OPM % 7.61% 1.23% 2.58% 4.71% 5.97% 6.92% 6.92%
0.05 0.52 0.49 0.45 0.16 0.05 -0.02
Interest 0.29 0.74 0.75 1.02 0.96 0.85 0.81
Depreciation 0.47 0.14 0.13 0.14 0.27 0.27 0.28
Profit before tax 0.75 0.11 0.39 0.69 2.31 3.30 4.93
Tax % 18.67% -109.09% 0.00% 2.90% 31.17% 35.76% 27.18%
0.61 0.23 0.39 0.66 1.60 2.12 3.59
EPS in Rs 40.67 2.56 4.33 7.33 6.35 7.24 12.26
Dividend Payout % 0.00% 0.00% 0.00% 0.00% 0.00% 27.64% 16.32%
Compounded Sales Growth
10 Years: %
5 Years: 18%
3 Years: 43%
TTM: 38%
Compounded Profit Growth
10 Years: %
5 Years: 78%
3 Years: 85%
TTM: 96%
Stock Price CAGR
10 Years: %
5 Years: %
3 Years: %
1 Year: 38%
Return on Equity
10 Years: %
5 Years: 31%
3 Years: 31%
Last Year: 30%

Balance Sheet

Consolidated Figures in Rs. Crores / View Standalone

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
Equity Capital 0.15 0.90 0.90 0.90 2.52 2.93 2.93
Reserves 1.25 0.77 1.11 1.30 1.25 9.62 12.60
4.50 6.94 6.99 7.37 9.71 6.80 8.60
6.75 7.64 8.33 7.43 14.69 14.97 16.93
Total Liabilities 12.65 16.25 17.33 17.00 28.17 34.32 41.06
0.55 0.43 0.30 0.19 0.68 0.43 0.36
CWIP 0.00 0.00 0.53 0.73 0.00 0.00 0.00
Investments 0.00 0.00 0.00 0.00 0.00 0.00 0.00
12.10 15.82 16.50 16.08 27.49 33.89 40.70
Total Assets 12.65 16.25 17.33 17.00 28.17 34.32 41.06

Cash Flows

Consolidated Figures in Rs. Crores / View Standalone

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
1.04 -2.13 1.79 2.33 0.60 9.08 -5.02
-2.86 0.09 -0.52 -1.66 1.65 -9.78 1.18
2.72 1.69 -0.67 -0.64 1.42 2.90 0.42
Net Cash Flow 0.89 -0.35 0.60 0.03 3.67 2.20 -3.42

Ratios

Consolidated Figures in Rs. Crores / View Standalone

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
Debtor Days 86.73 70.58 74.06 66.83 60.98 78.92 102.06
Inventory Days
Days Payable
Cash Conversion Cycle 86.73 70.58 74.06 66.83 60.98 78.92 102.06
Working Capital Days -22.44 18.70 16.79 20.39 -8.70 8.79 43.59
ROCE % 11.72% 13.17% 18.42% 28.37% 25.28% 29.99%

Shareholding Pattern

Numbers in percentages

3 Recently
Dec 2022Mar 2023Jun 2023Sep 2023Dec 2023Mar 2024Jun 2024
41.66% 41.93% 41.93% 41.93% 42.23% 42.42% 42.42%
7.43% 5.44% 3.77% 3.77% 3.77% 3.77% 3.77%
50.91% 52.63% 54.30% 54.30% 54.00% 53.81% 53.81%
No. of Shareholders 237248294291379391439

* The classifications might have changed from Sep'2022 onwards. The new XBRL format added more details from Sep'22 onwards.

Classifications such as banks and foreign portfolio investors were not available earlier. The sudden changes in FII or DII can be because of these changes.

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