Bluestone Jewellery & Lifestyle Ltd

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Bluestone Jewellery & Lifestyle Ltd

₹ 731 -3.88%
23 Oct - close price
bluestone.com BSE: 544484 NSE: BLUESTONE
About

Incorporated in 2011, BlueStone Jewellery and Lifestyle Limited manufactures and provides diamond, gold, platinum and studded jewellery.[1]

Key Points

Business Profile[1]
BlueStone is India’s 2nd largest digital-first omni-channel jewellery retailer, operating a vertically integrated model covering design, manufacturing, and retail. It targets modern consumers with a strong focus on non-wedding, lightweight, design-led jewellery, combining online discovery with offline fulfilment.

Website BSE NSE
  • Market Cap ₹ 11,178 Cr.
  • Current Price ₹ 731
  • High / Low ₹ 971 / 400
  • Stock P/E 92.5
  • Book Value ₹ 122
  • Dividend Yield 0.00 %
  • ROCE 7.15 %
  • ROE 1.93 %
  • Face Value ₹ 1.00
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Pros

  • Company is expected to give good quarter
  • Company has delivered good profit growth of 23.1% CAGR over last 5 years

Cons

  • Stock is trading at 6.00 times its book value
  • Company has low interest coverage ratio.
  • Promoter holding is low: 16.2%
  • Company has a low return on equity of -16.1% over last 3 years.
  • Promoters have pledged 37.2% of their holding.
  • Working capital days have increased from 36.8 days to 129 days

* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.

Peer comparison

Consumer Discretionary Consumer Durables Consumer Durables Gems, Jewellery And Watches

Part of Nifty Microcap 250 Nifty Total Market BSE 1000 Nifty IPO Nifty Smallcap 500

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Quarterly Results

Standalone Figures in Rs. Crores / View Consolidated

Jun 2024 Sep 2024 Dec 2024 Mar 2025 Jun 2025 Sep 2025 Dec 2025 Mar 2026 Jun 2026 Sep 2026
348.24 373.36 587.09 461.30 492.58 513.09 747.90 687.66 733.19 738.09
346.25 377.77 537.07 433.42 436.00 470.35 581.26 559.16 623.00 640.95
Operating Profit 1.99 -4.41 50.02 27.88 56.58 42.74 166.64 128.50 110.19 97.14
OPM % 0.57% -1.18% 8.52% 6.04% 11.49% 8.33% 22.28% 18.69% 15.03% 13.16%
10.95 10.72 15.83 22.82 11.89 11.52 10.74 15.03 14.82 24.49
Interest 45.69 54.70 52.68 54.47 52.77 52.23 52.36 52.16 54.74 57.63
Depreciation 26.47 36.09 40.05 44.87 48.49 51.14 53.57 54.93 59.14 62.25
Profit before tax -59.22 -84.48 -26.88 -48.64 -32.79 -49.11 71.45 36.44 11.13 1.75
Tax % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
-59.22 -84.47 -26.88 -48.64 -32.79 -49.11 71.46 36.44 11.14 1.75
EPS in Rs -27.61 -25.96 -7.94 -13.80 -9.31 -3.25 4.72 2.39 0.73 0.11
Raw PDF

Profit & Loss

Standalone Figures in Rs. Crores / View Consolidated

Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025 Mar 2026 TTM
255 245 461 771 1,266 1,770 2,441 2,907
273 261 1,697 826 1,212 1,692 2,047 2,404
Operating Profit -18 -16 -1,236 -55 53 78 395 502
OPM % -7% -7% -268% -7% 4.2% 4.4% 16% 17%
1 8 15 17 38 58 49 65
Interest 3 9 19 67 138 208 210 217
Depreciation 4 13 22 62 95 147 208 230
Profit before tax -24 -31 -1,261 -167 -142 -219 26 121
Tax % 0% 0% 1% 0% 0% 0% 0%
-24 -31 -1,268 -167 -142 -219 26 121
EPS in Rs -24.13 -31.48 -634.20 -78.24 -66.54 -62.21 1.71 7.95
Dividend Payout % 0% 0% 0% 0% 0% 0% 0%
Compounded Sales Growth
10 Years: %
5 Years: 58%
3 Years: 47%
TTM: 42%
Compounded Profit Growth
10 Years: %
5 Years: 23%
3 Years: 29%
TTM: 177%
Stock Price CAGR
10 Years: %
5 Years: %
3 Years: %
1 Year: -2%
Return on Equity
10 Years: %
5 Years: %
3 Years: -16%
Last Year: 2%

Balance Sheet

Standalone Figures in Rs. Crores / View Consolidated

Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025 Mar 2026 Sep 2026
Equity Capital 0.12 0.09 0.18 2 2 4 15 15
Reserves 20 -572 -1,837 -81 346 884 1,803 1,848
20 678 2,128 830 1,388 1,941 1,961 2,334
67 127 270 505 718 707 1,169 1,259
Total Liabilities 106 233 561 1,255 2,454 3,535 4,949 5,457
7 75 215 445 585 1,013 1,109 1,152
CWIP 2 0 0 1 17 5 3 2
Investments 0 0 0 0 0 78 96 71
97 158 346 810 1,852 2,438 3,741 4,231
Total Assets 106 233 561 1,255 2,454 3,535 4,949 5,457

Cash Flows

Standalone Figures in Rs. Crores / View Consolidated

Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025 Mar 2026
-18 39 33 27 -181 -665 -174
-5 -43 -71 -205 -382 -91 -272
24 9 38 196 595 740 499
Net Cash Flow 0 5 -1 18 32 -16 53
Free Cash Flow -17 32 11 -44 -263 -831 -247
CFO/EBITDA Share of operating profit converting into cash: CFO (before tax) / Operating Profit 100% -236% -3% -50% -335% -838% -44%

Ratios

Standalone / View Consolidated

Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025 Mar 2026
Debtor Days 26 3 4 0 1 1 1
Inventory Days 57 140 194 275 480 549 691
Days Payable 51 80 86 54 105 55 41
Cash Conversion Cycle 33 64 112 221 375 496 652
Working Capital Days 13 -73 -91 -153 -57 38 129
ROCE % -30% -626% -19% -0% -1% 7%

Insights

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Mar 2022 Mar 2023 Mar 2024 Mar 2025 Mar 2026
Average Order Value (AOV)
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Repeat Revenue Ratio
%
Store Count (Total)
number
Cities Covered
number
Cumulative Customer Base (Life Till Date)
number
Revenue per Store per Month (PSPM) for Mature Stores (>3 years operational)
INR million
Same-Store Sales Growth (SSSG)
%
Number of Designs
number

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Shareholding Pattern

Numbers in percentages

72 Recently
Sep 2025Dec 2025Mar 2026Jun 2026Sep 2026
16.36% 16.36% 16.27% 16.25% 16.21%
35.24% 34.94% 34.19% 34.69% 34.18%
32.49% 32.52% 33.90% 32.48% 32.49%
15.90% 16.19% 15.64% 16.59% 17.14%
No. of Shareholders 46,55342,07439,69740,65359,890

* The classifications might have changed from Sep'2022 onwards. The new XBRL format added more details from Sep'22 onwards.

Classifications such as banks and foreign portfolio investors were not available earlier. The sudden changes in FII or DII can be because of these changes.

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