Crayons Advertising Ltd
Incorporated in 1986, Crayons Advertising
Ltd is in the business of advertising, branding
and communication[1]
- Market Cap ₹ 79.5 Cr.
- Current Price ₹ 32.6
- High / Low ₹ 70.0 / 23.6
- Stock P/E 21.2
- Book Value ₹ 49.5
- Dividend Yield 0.00 %
- ROCE 5.55 %
- ROE 3.16 %
- Face Value ₹ 10.0
Pros
- Stock is trading at 0.66 times its book value
- Company's working capital requirements have reduced from 102 days to 77.8 days
Cons
- Though the company is reporting repeated profits, it is not paying out dividend
- Company has a low return on equity of 9.62% over last 3 years.
- Earnings include an other income of Rs.6.97 Cr.
* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.
Peer comparison
Consumer Discretionary Media, Entertainment & Publication Media Advertising & Media Agencies
Part of Nifty SME Emerge
Half Yearly Results
Consolidated Figures in Rs. Crores / View Standalone
Profit & Loss
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|
| 234 | 234 | 313 | |
| 212 | 226 | 308 | |
| Operating Profit | 22 | 8 | 5 |
| OPM % | 9% | 3% | 2% |
| 4 | 5 | 7 | |
| Interest | 1 | 1 | 1 |
| Depreciation | 1 | 2 | 5 |
| Profit before tax | 23 | 10 | 6 |
| Tax % | 27% | 27% | 34% |
| 18 | 11 | 4 | |
| EPS in Rs | 7.18 | 4.48 | 1.54 |
| Dividend Payout % | 0% | 0% | 0% |
| Compounded Sales Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| TTM: | 34% |
| Compounded Profit Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| TTM: | -65% |
| Stock Price CAGR | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | -30% |
| 1 Year: | -44% |
| Return on Equity | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | 10% |
| Last Year: | 3% |
Balance Sheet
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|
| Equity Capital | 24 | 24 | 24 |
| Reserves | 82 | 92 | 96 |
| 5 | 5 | 14 | |
| 83 | 91 | 100 | |
| Total Liabilities | 195 | 214 | 235 |
| 6 | 7 | 13 | |
| CWIP | 1 | 4 | 0 |
| Investments | 8 | 11 | 14 |
| 180 | 192 | 207 | |
| Total Assets | 195 | 214 | 235 |
Cash Flows
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|
| -22 | 8 | -5 | |
| -14 | -6 | -3 | |
| 28 | 0 | 10 | |
| Net Cash Flow | -8 | 1 | 2 |
| Free Cash Flow | -28 | 2 | -11 |
| CFO/OP | -96% | 87% | 36% |
Ratios
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|
| Debtor Days | 151 | 161 | 131 |
| Inventory Days | |||
| Days Payable | |||
| Cash Conversion Cycle | 151 | 161 | 131 |
| Working Capital Days | 114 | 113 | 78 |
| ROCE % | 9% | 6% |
Insights
In beta| Mar 2023 | Mar 2024 | Jan 2026 | |
|---|---|---|---|
| Number of Offices Number ・Standalone data |
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| Revenue per Staff Member ₹ Lakhs |
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| Total Employee Count Number |
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| EBITDA Margin - Digital % ・Standalone data |
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| Segment Revenue Share - Digital % ・Standalone data |
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| Segment Revenue Share - Print/Publishing % ・Standalone data |
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| EBITDA Margin - Events % ・Standalone data |
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| EBITDA Margin - Print % ・Standalone data |
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| Segment Revenue Share - Events & TV % ・Standalone data |
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| Segment Revenue Share - Outdoor (OOH) % ・Standalone data |
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Extracted by Screener AI
Documents
Announcements
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Outcome of Board Meeting
29 May 2026 - Board approved FY26 audited standalone and consolidated results; DGGI service tax demand of Rs1,776.54 lakh under appeal.
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Updates
24 April 2026 - Crayons Advertising confirms it is not a Large Corporate; FY2026-27 initial disclosure not applicable.
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Structural Digital Database
9 April 2026 - Submitted SDD compliance certificate for quarter and FY ended March 31, 2026.
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Certificate under SEBI (Depositories and Participants) Regulations, 2018
8 April 2026 - Submitted Regulation 74(5) certificate for quarter ended 31 March 2026; no physical share certificates received.
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Quarterly Compliance Report on Corporate governance - within 21 days from the end of the quarter
2 April 2026 - Crayons Advertising says Regulation 27(2) corporate governance quarterly report is not applicable on NSE SME.
Annual reports
Concalls
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Jan 2026TranscriptPPT
Services Offered:[1]
a) Strategy & Consulting:
Digital Brand Building & Communications, Social Media Strategy, Content & Engagement Strategy
b) Creative Services:
Campaign Conceptualization & Design, Digital Content, Integrated Campaign,
UI/UX Design
c) Execution & Management:
Social Platform Management, Website Development & Management, Proto
typing, Film & Photo Studio, Influencer Outreach, Mobile Application Development, SEO
d) Media Buying:
Mobile Marketing, Search Engine Marketing, Email Marketing, Display,
Video, Social, and Native Content Alliances
e) Data Analytics:
Social Listening, Website Analytics, Online Reputation Management