Crayons Advertising Ltd
Incorporated in 1986, Crayons Advertising Ltd is in the business of advertising, branding
, and communication.[1]
- Market Cap ₹ 69.5 Cr.
- Current Price ₹ 28.4
- High / Low ₹ 70.0 / 23.6
- Stock P/E 18.7
- Book Value ₹ 47.7
- Dividend Yield 0.00 %
- ROCE 5.26 %
- ROE 3.25 %
- Face Value ₹ 10.0
Pros
- Company is almost debt free.
- Stock is trading at 0.60 times its book value
- Company's working capital requirements have reduced from 118 days to 87.1 days
Cons
- Though the company is reporting repeated profits, it is not paying out dividend
- Company has a low return on equity of 9.17% over last 3 years.
- Earnings include an other income of Rs.7.04 Cr.
* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.
Peer comparison
Consumer Discretionary Media, Entertainment & Publication Media Advertising & Media Agencies
Part of Nifty SME Emerge
Half Yearly Results
Standalone Figures in Rs. Crores / View Consolidated
Profit & Loss
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|---|---|---|---|---|---|
| 170 | 184 | 161 | 105 | 193 | 276 | 202 | 192 | 245 | |
| 167 | 184 | 158 | 103 | 189 | 256 | 180 | 185 | 241 | |
| Operating Profit | 3 | 1 | 3 | 2 | 4 | 20 | 21 | 7 | 4 |
| OPM % | 2% | 0% | 2% | 2% | 2% | 7% | 11% | 4% | 2% |
| 2 | 6 | 3 | 1 | 1 | 5 | 4 | 5 | 7 | |
| Interest | 3 | 3 | 3 | 1 | 1 | 1 | 1 | 1 | 1 |
| Depreciation | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 5 |
| Profit before tax | 0 | 3 | 2 | 0 | 2 | 23 | 23 | 9 | 5 |
| Tax % | 48% | 12% | 35% | 57% | 31% | 26% | 26% | 27% | 31% |
| 0 | 2 | 1 | 0 | 2 | 17 | 17 | 7 | 4 | |
| EPS in Rs | 0.93 | 10.89 | 5.20 | 0.58 | 7.16 | 9.22 | 6.92 | 2.76 | 1.52 |
| Dividend Payout % | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| Compounded Sales Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 18% |
| 3 Years: | -4% |
| TTM: | 27% |
| Compounded Profit Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 60% |
| 3 Years: | -40% |
| TTM: | -45% |
| Stock Price CAGR | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | -45% |
| 1 Year: | -38% |
| Return on Equity | |
|---|---|
| 10 Years: | % |
| 5 Years: | 12% |
| 3 Years: | 9% |
| Last Year: | 3% |
Balance Sheet
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|---|---|---|---|---|---|
| Equity Capital | 2 | 2 | 2 | 2 | 2 | 18 | 24 | 24 | 24 |
| Reserves | 29 | 32 | 33 | 33 | 35 | 36 | 81 | 88 | 92 |
| 17 | 15 | 15 | 15 | 10 | 11 | 5 | 5 | 9 | |
| 50 | 86 | 81 | 56 | 80 | 65 | 75 | 82 | 76 | |
| Total Liabilities | 99 | 135 | 132 | 107 | 127 | 130 | 185 | 200 | 201 |
| 9 | 8 | 24 | 19 | 11 | 5 | 6 | 7 | 13 | |
| CWIP | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 4 | 0 |
| Investments | 9 | 17 | 3 | 6 | 6 | 7 | 10 | 8 | 18 |
| 80 | 109 | 106 | 82 | 110 | 118 | 169 | 181 | 169 | |
| Total Assets | 99 | 135 | 132 | 107 | 127 | 130 | 185 | 200 | 201 |
Cash Flows
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 8 | -11 | -2 | 10 | -1 | -25 | 4 | 1 | |
| -2 | 4 | 7 | 1 | 12 | -2 | -12 | -3 | -3 | |
| -6 | -5 | -2 | -1 | -7 | 1 | 28 | -0 | 2 | |
| Net Cash Flow | -7 | 6 | -6 | -2 | 15 | -3 | -9 | 1 | 0 |
| Free Cash Flow | -0 | 7 | -6 | -1 | 14 | -6 | -31 | -2 | -6 |
| CFO/OP | 23% | 1,049% | -342% | -464% | 406% | 10% | -116% | 52% | 173% |
Ratios
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|---|---|---|---|---|---|
| Debtor Days | 89 | 145 | 171 | 209 | 112 | 83 | 164 | 185 | 135 |
| Inventory Days | 0 | 0 | |||||||
| Days Payable | |||||||||
| Cash Conversion Cycle | 89 | 145 | 171 | 209 | 112 | 83 | 164 | 185 | 135 |
| Working Capital Days | 16 | 12 | 7 | 31 | -10 | 23 | 130 | 138 | 87 |
| ROCE % | 6% | 9% | 4% | 8% | 43% | 28% | 9% | 5% |
Insights
In beta| Mar 2023 | Mar 2024 | Jan 2026 | |
|---|---|---|---|
| Number of Offices Number |
|
||
| Revenue per Staff Member ₹ Lakhs |
|||
| Total Employee Count Number |
|||
| EBITDA Margin - Digital % |
|||
| Segment Revenue Share - Digital % |
|||
| Segment Revenue Share - Print/Publishing % |
|||
| EBITDA Margin - Events % |
|||
| EBITDA Margin - Print % |
|||
| Segment Revenue Share - Events & TV % |
|||
| Segment Revenue Share - Outdoor (OOH) % |
|||
Extracted by Screener AI
Documents
Announcements
-
Sale or disposal
16 June 2026 - Wholly owned subsidiary Crayons Global Media LLC dissolved effective 11 June 2026; no operations or revenue.
-
Disclosure under SEBI Takeover Regulations
9 June 2026 - Promoters disclosed no encumbrances on shares for year ended 31 March 2026.
-
Updates
5 June 2026 - Crayons Advertising submitted press release for audited results for half year and year ended 31 March 2026.
-
Outcome of Board Meeting
29 May 2026 - Board approved FY26 audited standalone and consolidated results; DGGI service tax demand of Rs1,776.54 lakh under appeal.
-
Updates
24 April 2026 - Crayons Advertising confirms it is not a Large Corporate; FY2026-27 initial disclosure not applicable.
Annual reports
Concalls
-
Jan 2026TranscriptPPT
Business Overview:[1][2]
CAL is a fully integrated, independent Indian agency that offers ad-tech solutions, brand strategy, print, digital media, outdoor advertising, events, and virtual activations. It aims to be a comprehensive solutions provider, offering a wide range of services from creative development to media buying and digital marketing.