Crayons Advertising Ltd
Incorporated in 1986, Crayons Advertising
Ltd is in the business of advertising, branding
and communication[1]
- Market Cap ₹ 362 Cr.
- Current Price ₹ 148
- High / Low ₹ 259 / 90.0
- Stock P/E 23.9
- Book Value ₹ 37.7
- Dividend Yield 0.00 %
- ROCE 38.4 %
- ROE 33.2 %
- Face Value ₹ 10.0
Pros
- Company has reduced debt.
- Company is almost debt free.
- Company has delivered good profit growth of 202% CAGR over last 5 years
- Debtor days have improved from 135 to 83.2 days.
Cons
- Though the company is reporting repeated profits, it is not paying out dividend
* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.
Peer comparison
Sector: Miscellaneous Industry: Miscellaneous
Half Yearly Results
Standalone Figures in Rs. Crores / View Consolidated
Profit & Loss
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | TTM | |
|---|---|---|---|---|---|---|---|
| 170 | 184 | 161 | 105 | 193 | 276 | 251 | |
| 167 | 184 | 158 | 103 | 189 | 256 | 235 | |
| Operating Profit | 3 | 1 | 3 | 2 | 4 | 20 | 17 |
| OPM % | 2% | 0% | 2% | 2% | 2% | 7% | 7% |
| 2 | 6 | 3 | 1 | 1 | 5 | 5 | |
| Interest | 3 | 3 | 3 | 1 | 1 | 1 | 1 |
| Depreciation | 2 | 2 | 1 | 1 | 1 | 1 | 1 |
| Profit before tax | 0 | 3 | 2 | 0 | 2 | 23 | 20 |
| Tax % | 48% | 12% | 35% | 57% | 31% | 26% | |
| 0 | 2 | 1 | 0 | 2 | 17 | 15 | |
| EPS in Rs | |||||||
| Dividend Payout % | 0% | 0% | 0% | 0% | 0% | 0% |
| Compounded Sales Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 10% |
| 3 Years: | 20% |
| TTM: | -1% |
| Compounded Profit Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 202% |
| 3 Years: | 135% |
| TTM: | 100% |
| Stock Price CAGR | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| 1 Year: | % |
| Return on Equity | |
|---|---|
| 10 Years: | % |
| 5 Years: | 10% |
| 3 Years: | 15% |
| Last Year: | 33% |
Balance Sheet
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Sep 2023 | |
|---|---|---|---|---|---|---|---|
| Equity Capital | 2 | 2 | 2 | 2 | 2 | 18 | 24 |
| Reserves | 29 | 32 | 33 | 33 | 35 | 36 | 68 |
| 17 | 15 | 15 | 15 | 10 | 11 | 4 | |
| 50 | 86 | 81 | 56 | 80 | 65 | 68 | |
| Total Liabilities | 99 | 135 | 132 | 107 | 127 | 130 | 165 |
| 9 | 8 | 24 | 19 | 11 | 5 | 3 | |
| CWIP | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments | 9 | 17 | 3 | 6 | 6 | 7 | 19 |
| 80 | 109 | 106 | 82 | 110 | 118 | 143 | |
| Total Assets | 99 | 135 | 132 | 107 | 127 | 130 | 165 |
Cash Flows
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | |
|---|---|---|---|---|---|---|
| 1 | 8 | -11 | -2 | 10 | -1 | |
| -2 | 4 | 7 | 1 | 12 | -2 | |
| -6 | -5 | -2 | -1 | -7 | 1 | |
| Net Cash Flow | -7 | 6 | -6 | -2 | 15 | -3 |
Ratios
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | |
|---|---|---|---|---|---|---|
| Debtor Days | 89 | 145 | 171 | 209 | 112 | 83 |
| Inventory Days | 0 | 0 | ||||
| Days Payable | ||||||
| Cash Conversion Cycle | 89 | 145 | 171 | 209 | 112 | 83 |
| Working Capital Days | 16 | 12 | 11 | 51 | 1 | 33 |
| ROCE % | 6% | 9% | 4% | 8% | 38% |
Services Offered:[1]
a) Strategy & Consulting:
Digital Brand Building & Communications, Social Media Strategy, Content & Engagement Strategy
b) Creative Services:
Campaign Conceptualization & Design, Digital Content, Integrated Campaign,
UI/UX Design
c) Execution & Management:
Social Platform Management, Website Development & Management, Proto
typing, Film & Photo Studio, Influencer Outreach, Mobile Application Development, SEO
d) Media Buying:
Mobile Marketing, Search Engine Marketing, Email Marketing, Display,
Video, Social, and Native Content Alliances
e) Data Analytics:
Social Listening, Website Analytics, Online Reputation Management