Crayons Advertising Ltd
Incorporated in 1986, Crayons Advertising
Ltd is in the business of advertising, branding
and communication[1]
- Market Cap ₹ 257 Cr.
- Current Price ₹ 105
- High / Low ₹ 259 / 94.5
- Stock P/E 16.7
- Book Value ₹ 44.8
- Dividend Yield 0.00 %
- ROCE 27.8 %
- ROE 21.8 %
- Face Value ₹ 10.0
Pros
- Company has delivered good profit growth of 109% CAGR over last 5 years
Cons
- Though the company is reporting repeated profits, it is not paying out dividend
- Company has high debtors of 164 days.
- Working capital days have increased from 55.8 days to 133 days
* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.
Peer comparison
Sector: Miscellaneous Industry: Miscellaneous
Half Yearly Results
Standalone Figures in Rs. Crores / View Consolidated
Profit & Loss
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | TTM | |
|---|---|---|---|---|---|---|---|---|
| 170 | 184 | 161 | 105 | 193 | 276 | 202 | 188 | |
| 167 | 184 | 158 | 103 | 189 | 256 | 180 | 170 | |
| Operating Profit | 3 | 1 | 3 | 2 | 4 | 20 | 21 | 18 |
| OPM % | 2% | 0% | 2% | 2% | 2% | 7% | 11% | 9% |
| 2 | 6 | 3 | 1 | 1 | 5 | 4 | 6 | |
| Interest | 3 | 3 | 3 | 1 | 1 | 1 | 1 | 1 |
| Depreciation | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 2 |
| Profit before tax | 0 | 3 | 2 | 0 | 2 | 23 | 23 | 21 |
| Tax % | 48% | 12% | 35% | 57% | 31% | 26% | 26% | |
| 0 | 2 | 1 | 0 | 2 | 17 | 17 | 15 | |
| EPS in Rs | 6.92 | 6.27 | ||||||
| Dividend Payout % | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| Compounded Sales Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 2% |
| 3 Years: | 24% |
| TTM: | -25% |
| Compounded Profit Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 109% |
| 3 Years: | 264% |
| TTM: | 1% |
| Stock Price CAGR | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| 1 Year: | -34% |
| Return on Equity | |
|---|---|
| 10 Years: | % |
| 5 Years: | 16% |
| 3 Years: | 22% |
| Last Year: | 22% |
Balance Sheet
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Sep 2024 | |
|---|---|---|---|---|---|---|---|---|
| Equity Capital | 2 | 2 | 2 | 2 | 2 | 18 | 24 | 24 |
| Reserves | 29 | 32 | 33 | 33 | 35 | 36 | 81 | 85 |
| 17 | 15 | 15 | 15 | 10 | 11 | 5 | 12 | |
| 50 | 86 | 81 | 56 | 80 | 65 | 75 | 67 | |
| Total Liabilities | 99 | 135 | 132 | 107 | 127 | 130 | 185 | 189 |
| 9 | 8 | 24 | 19 | 11 | 5 | 8 | 6 | |
| CWIP | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| Investments | 9 | 17 | 3 | 6 | 6 | 7 | 8 | 11 |
| 80 | 109 | 106 | 82 | 110 | 118 | 169 | 171 | |
| Total Assets | 99 | 135 | 132 | 107 | 127 | 130 | 185 | 189 |
Cash Flows
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|---|---|
| 1 | 8 | -11 | -2 | 10 | -1 | -25 | |
| -2 | 4 | 7 | 1 | 12 | -2 | -12 | |
| -6 | -5 | -2 | -1 | -7 | 1 | 28 | |
| Net Cash Flow | -7 | 6 | -6 | -2 | 15 | -3 | -9 |
Ratios
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|---|---|
| Debtor Days | 89 | 145 | 171 | 209 | 112 | 83 | 164 |
| Inventory Days | 0 | 0 | |||||
| Days Payable | |||||||
| Cash Conversion Cycle | 89 | 145 | 171 | 209 | 112 | 83 | 164 |
| Working Capital Days | 16 | 12 | 11 | 51 | 1 | 33 | 133 |
| ROCE % | 6% | 9% | 4% | 8% | 43% | 28% |
Documents
Announcements
-
Reply to Clarification- Financial results
26 November 2024 - Exchange had sought clarification from Crayons Advertising Limited for the quarter ended 30-Sep-2024 with respect to Regulation 33 of the SEBI (LODR) Regulations, 2015. On …
-
Clarification - Financial Results
12 November 2024 - Exchange has sought clarification from Crayons Advertising Limited for the quarter ended 30-Sep-2024 with respect to Regulation 33 of the SEBI (LODR) Regulations, 2015. On …
-
Change in Directors/ Key Managerial Personnel/ Auditor/ Compliance Officer/ Share Transfer Agent
28 October 2024 - CRAYONS ADVERTISING LIMITED has informed about Change in Directors/ Key Managerial Personnel/ Auditor/ Compliance Officer/ Share Transfer Agent
-
Financial Result Updates
28 October 2024 - Crayons Advertising Limited has submitted to the Exchange, the financial results for the period ended September 30, 2024.
-
Outcome of Board Meeting
28 October 2024 - Crayons Advertising Limited has informed regarding Outcome of Board Meeting held on October 28, 2024.
Services Offered:[1]
a) Strategy & Consulting:
Digital Brand Building & Communications, Social Media Strategy, Content & Engagement Strategy
b) Creative Services:
Campaign Conceptualization & Design, Digital Content, Integrated Campaign,
UI/UX Design
c) Execution & Management:
Social Platform Management, Website Development & Management, Proto
typing, Film & Photo Studio, Influencer Outreach, Mobile Application Development, SEO
d) Media Buying:
Mobile Marketing, Search Engine Marketing, Email Marketing, Display,
Video, Social, and Native Content Alliances
e) Data Analytics:
Social Listening, Website Analytics, Online Reputation Management