Crayons Advertising Ltd
Incorporated in 1986, Crayons Advertising
Ltd is in the business of advertising, branding
and communication[1]
- Market Cap ₹ 126 Cr.
- Current Price ₹ 51.6
- High / Low ₹ 135 / 42.0
- Stock P/E 11.9
- Book Value ₹ 47.8
- Dividend Yield 0.00 %
- ROCE 8.93 %
- ROE 9.49 %
- Face Value ₹ 10.0
Pros
- Company is almost debt free.
- Stock is trading at 1.08 times its book value
Cons
- Though the company is reporting repeated profits, it is not paying out dividend
- Earnings include an other income of Rs.5.42 Cr.
- Company has high debtors of 161 days.
* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.
Half Yearly Results
Consolidated Figures in Rs. Crores / View Standalone
Profit & Loss
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | |
|---|---|---|
| 234 | 234 | |
| 212 | 226 | |
| Operating Profit | 22 | 8 |
| OPM % | 9% | 3% |
| 4 | 5 | |
| Interest | 1 | 1 |
| Depreciation | 1 | 2 |
| Profit before tax | 23 | 10 |
| Tax % | 27% | 27% |
| 18 | 11 | |
| EPS in Rs | 7.18 | 4.48 |
| Dividend Payout % | 0% | 0% |
| Compounded Sales Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| TTM: | 0% |
| Compounded Profit Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| TTM: | -41% |
| Stock Price CAGR | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| 1 Year: | -62% |
| Return on Equity | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| Last Year: | 9% |
Balance Sheet
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | |
|---|---|---|
| Equity Capital | 24 | 24 |
| Reserves | 82 | 92 |
| 5 | 5 | |
| 83 | 91 | |
| Total Liabilities | 195 | 214 |
| 6 | 7 | |
| CWIP | 1 | 4 |
| Investments | 8 | 11 |
| 180 | 192 | |
| Total Assets | 195 | 214 |
Cash Flows
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | |
|---|---|---|
| -22 | 8 | |
| -14 | -6 | |
| 28 | 0 | |
| Net Cash Flow | -8 | 1 |
Ratios
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | |
|---|---|---|
| Debtor Days | 151 | 161 |
| Inventory Days | ||
| Days Payable | ||
| Cash Conversion Cycle | 151 | 161 |
| Working Capital Days | 114 | 113 |
| ROCE % | 9% |
Documents
Announcements
-
Change in Auditors
24 September 2025 - AGM approved WTD Ashraye Lalani (5 years); Vaish & Co. statutory auditor (2025-26); secretarial auditor appointed for 2025-30.
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Appointment
24 September 2025 - AGM approved Ashraye Lalani as Executive WTD five-year term; Vaish & Co auditor one-year; secretarial auditor five years.
-
Change in Management
24 September 2025 - AGM 23 Sep 2025: Ashraye Lalani appointed WTD five years; Vaish & Co. statutory auditor FY2025-26; secretarial auditor five years.
-
Shareholders meeting
24 September 2025 - All six AGM resolutions passed on 23 Sep 2025; Ashraye Lalani appointed WTD; Vaish & Co appointed auditor.
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Shareholders meeting
23 September 2025 - 39th AGM on 23 Sep 2025; adopted FY2024-25 accounts; auditor appointments; Ashraye Lalani appointed Executive Director.
Services Offered:[1]
a) Strategy & Consulting:
Digital Brand Building & Communications, Social Media Strategy, Content & Engagement Strategy
b) Creative Services:
Campaign Conceptualization & Design, Digital Content, Integrated Campaign,
UI/UX Design
c) Execution & Management:
Social Platform Management, Website Development & Management, Proto
typing, Film & Photo Studio, Influencer Outreach, Mobile Application Development, SEO
d) Media Buying:
Mobile Marketing, Search Engine Marketing, Email Marketing, Display,
Video, Social, and Native Content Alliances
e) Data Analytics:
Social Listening, Website Analytics, Online Reputation Management