Crayons Advertising Ltd
Incorporated in 1986, Crayons Advertising
Ltd is in the business of advertising, branding
and communication[1]
- Market Cap ₹ 130 Cr.
- Current Price ₹ 53.2
- High / Low ₹ 148 / 42.2
- Stock P/E 11.9
- Book Value ₹ 47.8
- Dividend Yield 0.00 %
- ROCE 9.29 %
- ROE 9.79 %
- Face Value ₹ 10.0
Pros
- Company is almost debt free.
- Stock is trading at 1.11 times its book value
Cons
- Though the company is reporting repeated profits, it is not paying out dividend
- Earnings include an other income of Rs.5.56 Cr.
- Company has high debtors of 161 days.
* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.
Half Yearly Results
Consolidated Figures in Rs. Crores / View Standalone
Profit & Loss
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | |
|---|---|---|
| 234 | 234 | |
| 212 | 226 | |
| Operating Profit | 22 | 8 |
| OPM % | 9% | 3% |
| 4 | 6 | |
| Interest | 1 | 1 |
| Depreciation | 1 | 2 |
| Profit before tax | 23 | 10 |
| Tax % | 27% | 27% |
| 18 | 11 | |
| EPS in Rs | 7.18 | 4.48 |
| Dividend Payout % | 0% | 0% |
| Compounded Sales Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| TTM: | 0% |
| Compounded Profit Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| TTM: | -39% |
| Stock Price CAGR | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| 1 Year: | -61% |
| Return on Equity | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| Last Year: | 10% |
Balance Sheet
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | |
|---|---|---|
| Equity Capital | 24 | 24 |
| Reserves | 82 | 92 |
| 5 | 5 | |
| 83 | 91 | |
| Total Liabilities | 195 | 214 |
| 8 | 7 | |
| CWIP | 1 | 4 |
| Investments | 6 | 11 |
| 180 | 192 | |
| Total Assets | 195 | 214 |
Cash Flows
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | |
|---|---|---|
| -22 | 8 | |
| -14 | -6 | |
| 28 | 0 | |
| Net Cash Flow | -8 | 1 |
Ratios
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2024 | Mar 2025 | |
|---|---|---|
| Debtor Days | 151 | 161 |
| Inventory Days | ||
| Days Payable | ||
| Cash Conversion Cycle | 151 | 161 |
| Working Capital Days | 116 | 117 |
| ROCE % | 9% |
Documents
Announcements
-
Change in Directors/ Key Managerial Personnel/ Auditor/ Compliance Officer/ Share Transfer Agent
28 May 2025 - CRAYONS ADVERTISING LIMITED has informed about Change in Directors/ Key Managerial Personnel/ Auditor/ Compliance Officer/ Share Transfer Agent
-
Acquisition-XBRL
28 May 2025 - CRAYONS ADVERTISING LIMITED has informed regarding Acquisition
-
Outcome of Board Meeting-XBRL
28 May 2025 - CRAYONS ADVERTISING LIMITED has informed regarding Outcome of Board Meeting held on 28-May-2025 for Buy-back
-
Change in Auditors
28 May 2025 - Crayons Advertising appoints M/s. Vasisht & Associates as new secretarial auditor on 28 May 2025.
-
Acquisition
28 May 2025 - Board approved 100% acquisition of Dubai subsidiary Crayon Global Media LLC for AED 100,000.
Services Offered:[1]
a) Strategy & Consulting:
Digital Brand Building & Communications, Social Media Strategy, Content & Engagement Strategy
b) Creative Services:
Campaign Conceptualization & Design, Digital Content, Integrated Campaign,
UI/UX Design
c) Execution & Management:
Social Platform Management, Website Development & Management, Proto
typing, Film & Photo Studio, Influencer Outreach, Mobile Application Development, SEO
d) Media Buying:
Mobile Marketing, Search Engine Marketing, Email Marketing, Display,
Video, Social, and Native Content Alliances
e) Data Analytics:
Social Listening, Website Analytics, Online Reputation Management