Crayons Advertising Ltd

Crayons Advertis Summary Chart Analysis Peers Quarters Profit & Loss Balance Sheet Cash Flow Ratios Investors Documents

Crayons Advertising Ltd

₹ 50.1 -1.96%
13 Jun - close price
Company website NSE - SME: CRAYONS
About

Incorporated in 1986, Crayons Advertising
Ltd is in the business of advertising, branding
and communication[1]

Key Points

Services Offered:[1]
a) Strategy & Consulting:
Digital Brand Building & Communications, Social Media Strategy, Content & Engagement Strategy
b) Creative Services:
Campaign Conceptualization & Design, Digital Content, Integrated Campaign,
UI/UX Design
c) Execution & Management:
Social Platform Management, Website Development & Management, Proto
typing, Film & Photo Studio, Influencer Outreach, Mobile Application Development, SEO
d) Media Buying:
Mobile Marketing, Search Engine Marketing, Email Marketing, Display,
Video, Social, and Native Content Alliances
e) Data Analytics:
Social Listening, Website Analytics, Online Reputation Management

Website NSE - ST
  • Market Cap ₹ 122 Cr.
  • Current Price ₹ 50.1
  • High / Low ₹ 148 / 42.2
  • Stock P/E 18.1
  • Book Value ₹ 46.1
  • Dividend Yield 0.00 %
  • ROCE 8.78 %
  • ROE 6.18 %
  • Face Value ₹ 10.0
Edit ratios

Pros

  • Company is almost debt free.
  • Stock is trading at 1.09 times its book value
  • Company has delivered good profit growth of 42.0% CAGR over last 5 years

Cons

  • Though the company is reporting repeated profits, it is not paying out dividend
  • The company has delivered a poor sales growth of 3.61% over past five years.
  • Earnings include an other income of Rs.5.49 Cr.
  • Company has high debtors of 185 days.

* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.

Peer comparison

Consumer Discretionary Media, Entertainment & Publication Media Advertising & Media Agencies

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Half Yearly Results

Standalone Figures in Rs. Crores / View Consolidated

Mar 2022 Sep 2022 Mar 2023 Sep 2023 Mar 2024 Sep 2024 Mar 2025
136 117 159 92 110 78 114
135 108 148 86 95 75 110
Operating Profit 1 8 11 6 15 3 4
OPM % 1% 7% 7% 6% 13% 4% 3%
1 2 4 2 3 3 2
Interest 0 0 0 0 1 0 0
Depreciation 0 0 1 1 1 1 1
Profit before tax 1 9 13 7 16 5 4
Tax % 32% 28% 25% 24% 27% 26% 28%
1 7 10 5 12 4 3
EPS in Rs 4.53 29.11 5.58 2.09 4.83 1.44 1.32
Raw PDF

Profit & Loss

Standalone Figures in Rs. Crores / View Consolidated

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
170 184 161 105 193 276 202 192
167 184 158 103 189 256 180 185
Operating Profit 3 1 3 2 4 20 21 7
OPM % 2% 0% 2% 2% 2% 7% 11% 4%
2 6 3 1 1 5 4 5
Interest 3 3 3 1 1 1 1 1
Depreciation 2 2 1 1 1 1 1 2
Profit before tax 0 3 2 0 2 23 23 9
Tax % 48% 12% 35% 57% 31% 26% 26% 27%
0 2 1 0 2 17 17 7
EPS in Rs 0.93 10.89 5.20 0.58 7.16 9.22 6.92 2.76
Dividend Payout % 0% 0% 0% 0% 0% 0% 0% 0%
Compounded Sales Growth
10 Years: %
5 Years: 4%
3 Years: 0%
TTM: -5%
Compounded Profit Growth
10 Years: %
5 Years: 42%
3 Years: 56%
TTM: -61%
Stock Price CAGR
10 Years: %
5 Years: %
3 Years: %
1 Year: -63%
Return on Equity
10 Years: %
5 Years: 14%
3 Years: 18%
Last Year: 6%

Balance Sheet

Standalone Figures in Rs. Crores / View Consolidated

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Equity Capital 2 2 2 2 2 18 24 24
Reserves 29 32 33 33 35 36 81 88
17 15 15 15 10 11 5 5
50 86 81 56 80 65 75 82
Total Liabilities 99 135 132 107 127 130 185 200
9 8 24 19 11 5 8 7
CWIP 0 0 0 0 0 0 1 4
Investments 9 17 3 6 6 7 8 8
80 109 106 82 110 118 169 181
Total Assets 99 135 132 107 127 130 185 200

Cash Flows

Standalone Figures in Rs. Crores / View Consolidated

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
1 8 -11 -2 10 -1 -25 4
-2 4 7 1 12 -2 -12 -3
-6 -5 -2 -1 -7 1 28 -0
Net Cash Flow -7 6 -6 -2 15 -3 -9 1

Ratios

Standalone Figures in Rs. Crores / View Consolidated

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Debtor Days 89 145 171 209 112 83 164 185
Inventory Days 0 0
Days Payable
Cash Conversion Cycle 89 145 171 209 112 83 164 185
Working Capital Days 16 12 11 51 1 33 133 143
ROCE % 6% 9% 4% 8% 43% 28% 9%

Shareholding Pattern

Numbers in percentages

2 Recently
Sep 2023Mar 2024Jun 2024Sep 2024Dec 2024Mar 2025
73.50% 73.50% 73.50% 73.50% 73.50% 73.50%
5.30% 3.04% 2.34% 1.29% 1.15% 0.60%
21.20% 23.46% 24.16% 25.21% 25.36% 25.90%
No. of Shareholders 9021,0221,2201,2111,2511,183

* The classifications might have changed from Sep'2022 onwards. The new XBRL format added more details from Sep'22 onwards.

Classifications such as banks and foreign portfolio investors were not available earlier. The sudden changes in FII or DII can be because of these changes.

Click on the line-items to see the names of individual entities.

Documents

Announcements

Annual reports