Crayons Advertising Ltd
Incorporated in 1986, Crayons Advertising
Ltd is in the business of advertising, branding
and communication[1]
- Market Cap ₹ 110 Cr.
- Current Price ₹ 45.0
- High / Low ₹ 114 / 42.0
- Stock P/E 17.1
- Book Value ₹ 47.4
- Dividend Yield 0.00 %
- ROCE 8.81 %
- ROE 6.15 %
- Face Value ₹ 10.0
Pros
- Stock is trading at 0.95 times its book value
- Company has delivered good profit growth of 41.8% CAGR over last 5 years
Cons
- Though the company is reporting repeated profits, it is not paying out dividend
- The company has delivered a poor sales growth of 3.61% over past five years.
- Earnings include an other income of Rs.5.95 Cr.
- Company has high debtors of 185 days.
- Working capital days have increased from 97.0 days to 138 days
* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.
Half Yearly Results
Standalone Figures in Rs. Crores / View Consolidated
Profit & Loss
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | TTM | |
|---|---|---|---|---|---|---|---|---|---|
| 170 | 184 | 161 | 105 | 193 | 276 | 202 | 192 | 227 | |
| 167 | 184 | 158 | 103 | 189 | 256 | 180 | 185 | 221 | |
| Operating Profit | 3 | 1 | 3 | 2 | 4 | 20 | 21 | 7 | 6 |
| OPM % | 2% | 0% | 2% | 2% | 2% | 7% | 11% | 4% | 3% |
| 2 | 6 | 3 | 1 | 1 | 5 | 4 | 5 | 6 | |
| Interest | 3 | 3 | 3 | 1 | 1 | 1 | 1 | 1 | 1 |
| Depreciation | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 3 |
| Profit before tax | 0 | 3 | 2 | 0 | 2 | 23 | 23 | 9 | 9 |
| Tax % | 48% | 12% | 35% | 57% | 31% | 26% | 26% | 27% | |
| 0 | 2 | 1 | 0 | 2 | 17 | 17 | 7 | 6 | |
| EPS in Rs | 0.93 | 10.89 | 5.20 | 0.58 | 7.16 | 9.22 | 6.92 | 2.76 | 2.63 |
| Dividend Payout % | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| Compounded Sales Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 4% |
| 3 Years: | 0% |
| TTM: | 21% |
| Compounded Profit Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 42% |
| 3 Years: | 56% |
| TTM: | -58% |
| Stock Price CAGR | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| 1 Year: | -55% |
| Return on Equity | |
|---|---|
| 10 Years: | % |
| 5 Years: | 14% |
| 3 Years: | 18% |
| Last Year: | 6% |
Balance Sheet
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Sep 2025 | |
|---|---|---|---|---|---|---|---|---|---|
| Equity Capital | 2 | 2 | 2 | 2 | 2 | 18 | 24 | 24 | 24 |
| Reserves | 29 | 32 | 33 | 33 | 35 | 36 | 81 | 88 | 92 |
| 17 | 15 | 15 | 15 | 10 | 11 | 5 | 5 | 16 | |
| 50 | 86 | 81 | 56 | 80 | 65 | 75 | 82 | 74 | |
| Total Liabilities | 99 | 135 | 132 | 107 | 127 | 130 | 185 | 200 | 206 |
| 9 | 8 | 24 | 19 | 11 | 5 | 6 | 7 | 17 | |
| CWIP | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 4 | 0 |
| Investments | 9 | 17 | 3 | 6 | 6 | 7 | 10 | 8 | 19 |
| 80 | 109 | 106 | 82 | 110 | 118 | 169 | 181 | 170 | |
| Total Assets | 99 | 135 | 132 | 107 | 127 | 130 | 185 | 200 | 206 |
Cash Flows
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|---|
| 1 | 8 | -11 | -2 | 10 | -1 | -25 | 4 | |
| -2 | 4 | 7 | 1 | 12 | -2 | -12 | -3 | |
| -6 | -5 | -2 | -1 | -7 | 1 | 28 | -0 | |
| Net Cash Flow | -7 | 6 | -6 | -2 | 15 | -3 | -9 | 1 |
Ratios
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|---|
| Debtor Days | 89 | 145 | 171 | 209 | 112 | 83 | 164 | 185 |
| Inventory Days | 0 | 0 | ||||||
| Days Payable | ||||||||
| Cash Conversion Cycle | 89 | 145 | 171 | 209 | 112 | 83 | 164 | 185 |
| Working Capital Days | 16 | 12 | 7 | 31 | -10 | 23 | 130 | 138 |
| ROCE % | 6% | 9% | 4% | 8% | 43% | 28% | 9% |
Documents
Announcements
-
Outcome of Board Meeting
11 November 2025 - Approved H1 results (ended Sep 30, 2025); standalone net profit Rs.318.97 lakh.
-
Outcome of Board Meeting
11 November 2025 - Board approved unaudited consolidated and standalone results for half-year ended September 30, 2025.
-
Updates
24 October 2025 - NSE warned on 23 Oct 2025 for incomplete July 2 resignation disclosure; company refiled and proposed compliance controls.
-
Quarterly Compliance Report on Corporate governance - within 21 days from the end of the quarter
9 October 2025 - 09-Oct-2025: Crayons Advertising exempts from Reg 27(2) governance report due to NSE SME listing.
-
Certificate under SEBI (Depositories and Participants) Regulations, 2018
9 October 2025 - Disclosure under Regulation 74(5) for quarter and half-year ended 30 September 2025 submitted by registrar.
Services Offered:[1]
a) Strategy & Consulting:
Digital Brand Building & Communications, Social Media Strategy, Content & Engagement Strategy
b) Creative Services:
Campaign Conceptualization & Design, Digital Content, Integrated Campaign,
UI/UX Design
c) Execution & Management:
Social Platform Management, Website Development & Management, Proto
typing, Film & Photo Studio, Influencer Outreach, Mobile Application Development, SEO
d) Media Buying:
Mobile Marketing, Search Engine Marketing, Email Marketing, Display,
Video, Social, and Native Content Alliances
e) Data Analytics:
Social Listening, Website Analytics, Online Reputation Management