Signpost India Ltd

Signpost India Ltd

₹ 232 4.93%
01 Apr 2:39 p.m.
About

Incorporated in 2008, Signpost India Ltd is a Digital Out of Home (DOOH) and integrated advertising company[1]

Key Points

Business Overview:[1][2]
The company is a leading Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising player in India, operating across 25+ cities with a network of 12,500+ assets. Backed by long-term PPP contracts, it serves 1,600+ clients, with ~60% repeat business, and offers premium digital and large-format ad spaces.

Its model focuses on creating and monetizing advertising assets across transit, digital, and conventional formats. Revenues are supported by long-tenure contracts and a diversified client base, ensuring steady and scalable growth.

  • Market Cap 1,241 Cr.
  • Current Price 232
  • High / Low 312 / 180
  • Stock P/E 24.8
  • Book Value 46.9
  • Dividend Yield 0.22 %
  • ROCE 15.3 %
  • ROE 16.6 %
  • Face Value 2.00

Pros

Cons

  • Company might be capitalizing the interest cost

* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.

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Quarterly Results

Consolidated Figures in Rs. Crores / View Standalone

Dec 2022 Mar 2023 Jun 2023 Sep 2023 Dec 2023 Mar 2024 Jun 2024 Sep 2024 Dec 2024 Mar 2025 Jun 2025 Sep 2025 Dec 2025
53 163 94 85 105 103 100 130 112 111 138 134 142
43 129 77 73 82 73 76 96 94 98 106 100 104
Operating Profit 10 34 18 12 22 30 24 34 18 12 32 34 38
OPM % 19% 21% 19% 15% 21% 29% 24% 26% 16% 11% 23% 26% 27%
0 5 2 1 2 3 1 1 2 1 1 1 1
Interest 1 4 2 2 3 2 4 3 3 2 3 3 4
Depreciation 4 5 4 4 4 5 8 8 10 11 9 10 10
Profit before tax 5 29 14 8 17 27 13 24 8 1 20 23 25
Tax % 24% 28% 26% 16% 44% 34% 15% 33% 23% -4% 25% 30% 27%
4 21 10 6 9 18 11 16 6 1 15 16 18
EPS in Rs 1.21 1.77 3.33 2.10 2.98 1.08 0.18 2.86 2.93 3.39
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Profit & Loss

Consolidated Figures in Rs. Crores / View Standalone

Mar 2023 Mar 2024 Mar 2025 TTM
337 387 453 525
267 305 364 408
Operating Profit 70 83 89 116
OPM % 21% 21% 20% 22%
5 8 5 5
Interest 8 8 11 12
Depreciation 16 17 38 40
Profit before tax 50 66 45 69
Tax % 30% 33% 25%
35 44 34 50
EPS in Rs 8.25 6.33 9.36
Dividend Payout % 8% 6% 8%
Compounded Sales Growth
10 Years: %
5 Years: %
3 Years: %
TTM: 18%
Compounded Profit Growth
10 Years: %
5 Years: %
3 Years: %
TTM: -1%
Stock Price CAGR
10 Years: %
5 Years: %
3 Years: %
1 Year: -9%
Return on Equity
10 Years: %
5 Years: %
3 Years: 22%
Last Year: 17%

Balance Sheet

Consolidated Figures in Rs. Crores / View Standalone

Mar 2023 Mar 2024 Mar 2025 Sep 2025
Equity Capital 11 11 11 11
Reserves 137 179 210 240
98 154 173 209
133 132 161 203
Total Liabilities 379 476 555 662
66 164 182 182
CWIP 26 22 33 39
Investments 44 36 1 1
243 253 339 440
Total Assets 379 476 555 662

Cash Flows

Consolidated Figures in Rs. Crores / View Standalone

Mar 2023 Mar 2024 Mar 2025
8 64 31
-44 -101 -38
34 45 1
Net Cash Flow -2 7 -6
Free Cash Flow -26 -45 -31
CFO/OP 25% 106% 61%

Ratios

Consolidated Figures in Rs. Crores / View Standalone

Mar 2023 Mar 2024 Mar 2025
Debtor Days 189 145 144
Inventory Days
Days Payable
Cash Conversion Cycle 189 145 144
Working Capital Days -4 -27 -27
ROCE % 25% 15%

Insights

In beta
Mar 2024 Mar 2025
City Bus Fleet (Advertising Rights)
Buses

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Geographical Footprint (Cities)
Number
Number of Media Assets Managed
Number
Contract Pipeline (Funnel)
Rs. Cr
Daily Ad-Slots Inventory
Million
Number of Active Clients
Number
Premium Digital Panels Surface Area
Sq. ft.

Shareholding Pattern

Numbers in percentages

Mar 2024Jun 2024Sep 2024Dec 2024Mar 2025Jun 2025Sep 2025Dec 2025
75.00% 75.00% 74.32% 74.25% 74.25% 74.01% 67.74% 67.74%
0.45% 0.45% 0.03% 0.01% 0.28% 0.08% 0.05% 0.08%
0.00% 0.00% 0.01% 0.01% 0.78% 0.01% 0.03% 0.02%
24.54% 24.54% 25.64% 25.73% 24.69% 25.91% 32.19% 32.15%
No. of Shareholders 11,24112,90415,01617,41915,75516,64316,96116,585

* The classifications might have changed from Sep'2022 onwards. The new XBRL format added more details from Sep'22 onwards.

Classifications such as banks and foreign portfolio investors were not available earlier. The sudden changes in FII or DII can be because of these changes.

Click on the line-items to see the names of individual entities.

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