Adcounty Media India Ltd
Incorporated in 2017, Adcounty Media India Ltd provides adtech and digital media solutions[1]
- Market Cap ₹ 231 Cr.
- Current Price ₹ 103
- High / Low ₹ 282 / 96.0
- Stock P/E 13.1
- Book Value ₹ 42.3
- Dividend Yield 0.00 %
- ROCE 62.9 %
- ROE 47.3 %
- Face Value ₹ 10.0
Pros
- Company is almost debt free.
- Company has delivered good profit growth of 66.3% CAGR over last 5 years
- Company has a good return on equity (ROE) track record: 3 Years ROE 55.7%
Cons
- Though the company is reporting repeated profits, it is not paying out dividend
- Company has high debtors of 161 days.
- Working capital days have increased from 75.2 days to 132 days
* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.
Peer comparison
Consumer Discretionary Media, Entertainment & Publication Media Web based media and service
Part of BSE SME IPO
Quarterly Results
Standalone Figures in Rs. Crores / View Consolidated
Profit & Loss
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | TTM | |
|---|---|---|---|---|---|---|---|
| 19 | 16 | 31 | 54 | 43 | 69 | 77 | |
| 18 | 15 | 28 | 43 | 32 | 51 | 55 | |
| Operating Profit | 1 | 1 | 3 | 10 | 11 | 18 | 22 |
| OPM % | 8% | 8% | 9% | 19% | 25% | 26% | 28% |
| 0 | 0 | 0 | 0 | 1 | 1 | 3 | |
| Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Depreciation | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit before tax | 1 | 1 | 3 | 10 | 11 | 18 | 24 |
| Tax % | 25% | 26% | 25% | 26% | 26% | 25% | |
| 1 | 1 | 2 | 8 | 8 | 14 | 18 | |
| EPS in Rs | 1,080.00 | 970.00 | 2,000.00 | 7,640.00 | 8,280.00 | 8.31 | 9.12 |
| Dividend Payout % | 0% | 0% | 0% | 0% | 0% | 0% |
| Compounded Sales Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 29% |
| 3 Years: | 31% |
| TTM: | 62% |
| Compounded Profit Growth | |
|---|---|
| 10 Years: | % |
| 5 Years: | 66% |
| 3 Years: | 90% |
| TTM: | 66% |
| Stock Price CAGR | |
|---|---|
| 10 Years: | % |
| 5 Years: | % |
| 3 Years: | % |
| 1 Year: | % |
| Return on Equity | |
|---|---|
| 10 Years: | % |
| 5 Years: | 56% |
| 3 Years: | 56% |
| Last Year: | 47% |
Balance Sheet
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Sep 2025 | |
|---|---|---|---|---|---|---|---|
| Equity Capital | 0.01 | 0.01 | 0.01 | 0.01 | 0.01 | 17 | 22 |
| Reserves | 1 | 2 | 4 | 12 | 20 | 21 | 73 |
| 0 | 0 | 0 | 0 | 0 | 1 | 1 | |
| 7 | 5 | 14 | 15 | 9 | 9 | 10 | |
| Total Liabilities | 8 | 7 | 19 | 27 | 30 | 48 | 106 |
| 0 | 0 | 0 | 0 | 0 | 1 | 3 | |
| CWIP | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments | 0 | 0 | 0 | 1 | 1 | 1 | 1 |
| 8 | 7 | 18 | 26 | 28 | 46 | 102 | |
| Total Assets | 8 | 7 | 19 | 27 | 30 | 48 | 106 |
Cash Flows
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|
| 2 | 1 | 5 | -0 | |||
| -0 | -4 | -0 | -4 | |||
| -0 | 0 | -0 | 4 | |||
| Net Cash Flow | 2 | -2 | 4 | -1 | ||
| Free Cash Flow | 2 | 1 | 4 | -0 | ||
| CFO/OP | 115% | 40% | 69% | 24% |
Ratios
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|
| Debtor Days | 80 | 69 | 118 | 93 | 116 | 161 |
| Inventory Days | 0 | 0 | 0 | 0 | 0 | 0 |
| Days Payable | ||||||
| Cash Conversion Cycle | 80 | 69 | 118 | 93 | 116 | 161 |
| Working Capital Days | -37 | -31 | -24 | 25 | 68 | 132 |
| ROCE % | 67% | 79% | 126% | 69% | 63% |
Insights
In beta| Mar 2023 | Mar 2024 | Mar 2025 | |
|---|---|---|---|
| Revenue Mix - Adtech Segment % |
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| Revenue Mix - Digital Marketing Segment % |
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| Revenue Model - Cost Per Install (CPI) % |
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| Revenue Model - Lead Generation (CPL) % |
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| Revenue Model - Social Media & PPC % |
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| Revenue Share - Export Sales % |
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| Trade Receivables Turnover Ratio Times |
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| Global Footprint (Number of Countries Operating In) Count |
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| Employee Strength (Headcount) Count |
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Documents
Announcements
- Closure of Trading Window 2d
-
Announcement under Regulation 30 (LODR)-Acquisition
2 Mar - Acquired 99.95% stake in Adaxx Adtech & Media LLP via Rs10 crore capital contribution on March 2, 2026.
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Annoucement Under Regulation 30 Of SEBI (LODR) Regulations, 2015 - Launch Of New Advertising Technology Platform 'PUB 361'
24 Feb - Launched PUB-361 ad-ops/reporting platform (integrated with Google Ad Manager 360) on Feb 24, 2026; India, SEA, UAE.
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Announcement under Regulation 30 (LODR)-Monitoring Agency Report
11 Feb - Monitoring agency found no deviation; IPO net proceeds INR48.15 Cr; INR19.89 Cr utilized, INR28.26 Cr in FDs.
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Outcome Of Board Meeting Held On Wednesday, February 11, 2026-Un-Audited Standalone And Consolidated Financial Results Of The Company For Quarter And Nine Months Ended December 31,2025
11 Feb - Approved unaudited quarter and nine-month results (Dec 31, 2025); Rs5,068.72 Lakhs issue utilized, no deviation.
Business Overview:[1]
a) AMIL is a BrandTech enterprise that
provides end-to-end solutions covering
branding and performance optimization.
It uses modern technologies to serve
clients across various industries, offering customized advertising strategies developed from a consumer-focused perspective.
b) The company operates multiple websites across diverse verticals, manages mobile applications, and offers a programmatic advertising platform, viz. BidCounty, which supports both performance and branding campaigns.
c) The company also conducts detailed
market research and delivers tailored
advertising solutions.
d) Its primary objective is to offer media
solutions by using technology to help
brands identify, target, acquire, and
retain their intended audience.