DAPS Advertising Ltd

DAPS Advertising Summary Chart Analysis Peers Quarters Profit & Loss Balance Sheet Cash Flow Ratios Investors Documents

DAPS Advertising Ltd

₹ 20.3 15.01%
20 Mar - close price
dapsadvertising.com BSE - SME: 543651
About

Incorporated in 1999, DAPS Advertising Ltd is an advertising agency that provides advertising
media services[1]

Key Points

Business Overview:[1]
DAPSAL is a media and advertising agency accredited by the Indian Newspaper Society. It offers advertising across various platforms, including newspapers, FM radio, brochures, television, and outdoor hoardings. The company has also entered Digital Out-Of-Home (DOOH) advertising and produces video films, which are distributed via LED vans, cinemas, and televisions.

Website BSE
  • Market Cap ₹ 10.5 Cr.
  • Current Price ₹ 20.3
  • High / Low ₹ 26.2 / 12.0
  • Stock P/E 8.54
  • Book Value ₹ 33.3
  • Dividend Yield 0.99 %
  • ROCE 9.90 %
  • ROE 7.34 %
  • Face Value ₹ 10.0
Edit ratios

Pros

  • Stock is trading at 0.61 times its book value

Cons

  • The company has delivered a poor sales growth of -1.15% over past five years.
  • Company has a low return on equity of 11.6% over last 3 years.
  • Company has high debtors of 165 days.

* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.

Peer comparison

Consumer Discretionary Media, Entertainment & Publication Media Advertising & Media Agencies

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Half Yearly Results

Figures in Rs. Crores

Sep 2022 Mar 2023 Sep 2023 Mar 2024 Sep 2024 Mar 2025 Sep 2025
14.58 15.57 10.74 9.61 8.02 11.05 9.84
13.38 14.15 10.07 9.53 7.64 10.06 9.31
Operating Profit 1.20 1.42 0.67 0.08 0.38 0.99 0.53
OPM % 8.23% 9.12% 6.24% 0.83% 4.74% 8.96% 5.39%
0.08 0.19 0.12 0.85 0.28 0.24 0.25
Interest 0.02 0.02 0.02 0.03 0.00 0.03 0.04
Depreciation 0.09 0.12 0.09 0.12 0.12 0.15 0.14
Profit before tax 1.17 1.47 0.68 0.78 0.54 1.05 0.60
Tax % 24.79% 25.85% 25.00% 25.64% 24.07% 24.76% 25.00%
0.88 1.11 0.50 0.58 0.40 0.78 0.45
EPS in Rs 2.53 2.14 0.97 1.12 0.77 1.51 0.87
Raw PDF

Profit & Loss

Figures in Rs. Crores

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025 TTM
23.29 37.81 20.19 7.86 18.53 29.82 20.36 19.06 20.89
21.45 35.54 19.44 7.57 16.73 26.20 19.60 17.69 19.37
Operating Profit 1.84 2.27 0.75 0.29 1.80 3.62 0.76 1.37 1.52
OPM % 7.90% 6.00% 3.71% 3.69% 9.71% 12.14% 3.73% 7.19% 7.28%
0.11 0.13 0.15 0.18 0.09 -0.70 0.97 0.52 0.49
Interest 0.11 0.13 0.21 0.20 0.29 0.07 0.06 0.03 0.07
Depreciation 0.14 0.12 0.15 0.14 0.14 0.20 0.22 0.27 0.29
Profit before tax 1.70 2.15 0.54 0.13 1.46 2.65 1.45 1.59 1.65
Tax % 29.41% 26.98% 25.93% 30.77% 25.34% 25.28% 24.83% 25.16%
1.20 1.57 0.39 0.10 1.09 1.98 1.09 1.19 1.23
EPS in Rs 3.45 4.52 1.12 0.29 3.14 3.83 2.11 2.30 2.38
Dividend Payout % 0.00% 0.00% 0.00% 0.00% 0.00% 13.06% 7.11% 8.69%
Compounded Sales Growth
10 Years: %
5 Years: -1%
3 Years: 1%
TTM: 18%
Compounded Profit Growth
10 Years: %
5 Years: 25%
3 Years: 3%
TTM: 26%
Stock Price CAGR
10 Years: %
5 Years: %
3 Years: -4%
1 Year: 16%
Return on Equity
10 Years: %
5 Years: 11%
3 Years: 12%
Last Year: 7%

Balance Sheet

Figures in Rs. Crores

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025 Sep 2025
Equity Capital 3.47 3.47 3.47 3.47 3.47 5.17 5.17 5.17 5.17
Reserves 1.71 3.28 3.68 3.78 4.87 9.65 10.48 11.59 12.04
1.56 2.18 1.83 1.23 0.41 0.28 0.18 0.13 1.77
7.03 4.21 4.30 3.45 4.60 4.03 2.76 3.97 3.84
Total Liabilities 13.77 13.14 13.28 11.93 13.35 19.13 18.59 20.86 22.82
0.34 1.48 1.43 1.32 1.34 1.42 2.22 2.44 2.37
CWIP 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Investments 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04 0.04
13.43 11.66 11.85 10.61 12.01 17.71 16.37 18.38 20.41
Total Assets 13.77 13.14 13.28 11.93 13.35 19.13 18.59 20.86 22.82

Cash Flows

Figures in Rs. Crores

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
0.70 -0.36 0.35 1.36 0.54 0.87 -0.63 2.72
-0.08 -1.13 -0.11 0.01 -0.06 -0.10 -0.96 -0.12
0.66 0.66 -0.55 -0.80 -0.82 4.36 -0.35 -0.13
Net Cash Flow 1.28 -0.83 -0.31 0.57 -0.34 5.13 -1.94 2.47
Free Cash Flow 0.61 -1.62 0.24 1.33 0.38 0.58 -1.65 2.23
CFO/OP 69% 10% 63% 514% 50% 43% -36% 227%

Ratios

Figures in Rs. Crores

Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Debtor Days 156.72 78.87 148.42 323.67 168.61 108.32 162.24 164.88
Inventory Days
Days Payable
Cash Conversion Cycle 156.72 78.87 148.42 323.67 168.61 108.32 162.24 164.88
Working Capital Days 38.87 48.85 79.73 177.39 96.32 74.54 136.79 114.90
ROCE % 29.10% 8.38% 3.78% 20.31% 30.94% 9.76% 9.90%

Insights

In beta
Mar 2022 Mar 2023 Mar 2024 Mar 2025
Net Block of Advertising Equipment
INR Lakhs

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Net Block of Vehicles
INR Lakhs
Number of Permanent Employees
Number
Revenue Share - Electronic Media (TV, Radio, OTT)
%
Revenue Share - Outdoor Media (incl. DOOH)
%
Revenue Share - Print Media
%
Trade Receivable Turnover Ratio
times
Presence in Tier-1 cities for DOOH
Number

Shareholding Pattern

Numbers in percentages

Nov 2022Mar 2023Sep 2023Mar 2024Sep 2024Mar 2025Sep 2025Dec 2025
64.90% 64.90% 65.13% 65.21% 65.21% 65.21% 65.21% 65.21%
35.09% 35.09% 34.86% 34.79% 34.78% 34.78% 34.78% 34.79%
No. of Shareholders 350215198210203207203205

Documents

Announcements

Annual reports